MAKE A MEME View Large Image Ben from Melbourne, Victoria, Australia. From my visits to local restaurants (Chinese, Indian and other ethnicity) I noticed that their widely advertised menu and those on the wall are written in their own ethnic language. This ...
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Keywords: Please see enclosed photos and my feedback below: I am Ben from Melbourne, Victoria, Australia. From my visits to local restaurants (Chinese, Indian and other ethnicity) I noticed that their widely advertised menu and those on the wall are written in their own ethnic language. This communication result in tremendous opportunity cost to the restaurant as it fail to target the English Speaking demographic who does not understand the ethnic language. This opportunity cost result in huge monetary losses to the F&B industry which ultimately result in reduced revenue entering the Tourism industry. With better menu communication, more tourists would be able to enjoy local cuisines and spread the good word of mouth back to their home country which would in turn draw more tourists into Australia. As such, I hope that you could use your influence to share this feedback to all restaurants and eateries in Australia and/or other countries for their consideration. Please kindly also consider this idea for your future marketing strategy and share this feedback with your circle of influence. Thank you for your time in reading this letter. retail melbourne australia
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